Well i work on the advertising world and the oasis action of give to the NY musicians some DOYS lyrics to play on the streets of NYC it´s been an innovator stuff in the way the music it will be promote for the next years.
In the ads world there are pages how qualify the creativity of many stuff like videoclips, print, below the line stuff, internet. The adcritic is one of the most respected in this world and they put on the number 1, of their weekly top 5, the oasis songs by the NYC musicians.
I know this will be more and more important like NIN give to Year Zero release who won one of the most important awards in the ad world the Grand Prix on Cyber Cannes Lion so i think this oasis action wil be on the next year finalist of many many ad awards.
Here is the link for the video.
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